about the company
leadership for a new generation
Digital marketing or online marketing are two terms used to describe the use of the internet for marketing. The Internet Age is currently in place. Since everyone has a smartphone today, practically every home has access to the internet. The field of digital marketing has experienced rapid growth in recent years. You have a fantastic opportunity thanks to ICONIC EDUCATION CLASSES, who has the best skills in the areas of SEO, PPC, Social Media, and overall digital marketing. You may learn about social media marketing on sites like Facebook, Linkedin, Twitter, and Quora as well as SEO, SEM, Google Analytics, Google Adwords, and PPC. Top 10 Digital Marketing Classes In Vasai.
The future of digital marketing is highly promising. Digital Marketing Classes In Vasai Experts in digital marketing might operate in sectors like search engine optimization, search Google Adwords, PPC, Google Analytics, affiliate marketing, etc. For a digital marketer looking to make money working from home, freelancing is a great choice.
Top 10 Digital Marketing Classes In Vasai.
about the company
leadership for a new generation
Digital marketing or online marketing are two terms used to describe the use of the internet for marketing. The Internet Age is currently in place. Since everyone has a smartphone today, practically every home has access to the internet. The field of digital marketing has experienced rapid growth in recent years. You have a fantastic opportunity thanks to ICONIC EDUCATION CLASSES, who has the best skills in the areas of SEO, PPC, Social Media, and overall digital marketing. You may learn about social media marketing on sites like Facebook, Linkedin, Twitter, and Quora as well as SEO, SEM, Google Analytics, Google Adwords, and PPC.
The future of digital marketing is highly promising. Experts in digital marketing might operate in sectors like search engine optimization, search Google Adwords, PPC, Google Analytics, affiliate marketing, etc. For a digital marketer looking to make money working from home, freelancing is a great choice.
- Digital marketing helps businesses to reach a global audience and increase their brand visibility.
- Advertisers can target specific audiences based on factors like age, gender, interests, and behaviors, making it easier to reach the right people.
- Digital marketing is often more cost-effective than traditional marketing methods, such as TV or print advertising.
- It allows for real-time tracking and analysis of marketing campaigns, which can help businesses make more informed decisions and optimize their strategies.
- Social media marketing, email marketing, and search engine optimization (SEO) are just a few examples of effective digital marketing techniques that can help businesses generate leads and drive sales.
- Mobile marketing has also become an important aspect of digital marketing, as more and more people use smartphones to browse the internet and make purchases.
Importance Of Digital Marketing
- Digital marketing helps businesses to reach a global audience and increase their brand visibility.
- Advertisers can target specific audiences based on factors like age, gender, interests, and behaviors, making it easier to reach the right people.
- Digital marketing is often more cost-effective than traditional marketing methods, such as TV or print advertising.
- It allows for real-time tracking and analysis of marketing campaigns, which can help businesses make more informed decisions and optimize their strategies.
- Social media marketing, email marketing, and search engine optimization (SEO) are just a few examples of effective digital marketing techniques that can help businesses generate leads and drive sales.
- Mobile marketing has also become an important aspect of digital marketing, as more and more people use smartphones to browse the internet and make purchases.
Career In Digital Marketing
Any firm needs to market, whether it’s through traditional or digital means. But, everything is moving online these days, making digital marketing a crucial component of marketing. Any organisation, company, or startup business can build their global brand with its assistance. Via digital marketing, advertisers can easily target audiences by using filters such as behaviour, gender, age, and many more.
Career In Digital Marketing
Any firm needs to market, whether it’s through traditional or digital means. But, everything is moving online these days, making digital marketing a crucial component of marketing. Any organisation, company, or startup business can build their global brand with its assistance. Via digital marketing, advertisers can easily target audiences by using filters such as behaviour, gender, age, and many more.
Course Content
Benefit
Duration
Course Content
Benefit
Duration
COURSE MODULE:
| Digital Marketing Course Content | |
|---|---|
| Module 1: INTRODUCTION TO SEO |
How a Search Engine works. Factors affecting rankings of a website. Four dimensions of SEO. |
| Module 2: KEYWORD RESEARCH AND COMPETITIVE ANALYSIS |
Create and expand initial seed list. Difference between short tail and long tail keywords. SEO Keyword Strategy. KW difficulty to help in KW prioritization. SERP opposition analysis. Which keywords to target? Query types. Tools for KW Research. |
| Module 3: ON PAGE OPTIMIZATIONS |
What is On Page optimization? How to select domain name? Page Naming and Folder Naming. Image Naming, Image Title and Alt Tags Creation. What are Meta Tags? Redirection Tags, Heading Tags (H1 to H6). What is content writing? Internal Linking. HTML, XML Sitemap creation. |
| Module 4: OFF PAGE OPTIMIZATIONS |
Outbound and inbound Links. Why backlinks are important? How to get backlinks? Difference between follow and no follow backlinks. What is Google Page Rank? How to increase Page Rank? Search Engine Submission. What is Off Page content writing? Directory Submissions. Article writing and submissions. Press release writing and submissions. Types of link building. Google’s Disavow Tool. |
| Module 5: SITE DESIGN & ARCHITECTURE, TECHNICAL SEO |
Website Taxonomy. Internal Linking Structure, Site and Search Architecture. Bread Crumbs. Blog Architecture. Links in body vs navigation links. Robots.txt. |
| Module 6: LOCAL SEO |
Introduction to Local Search. Local Search Ranking Factors. Optimizing Local Presence. |
| Module 7: SEO SITE AUDITS |
Introduction to Site Audits. Content and Crawl issues Sitemap Robots.txt and Canonicalization issues Information architecture, Internal link and Inbound link issues, On Page and Site Speed Issues, SEO Audit. |
| Module 8: CRITICAL ALGORITHM UPDATES & SEO TRACKING |
How the Panda update changes SEO? Penguin Update. Hummingbird Update. Mobile Friendly Update. Tracking SEO Performance. |
| Module 9: Creating and Setting Up Our First Google Ads Account |
How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! Google Ads Formula Calculator. What is Google Ads? Complimentary Adventure Media Account Audit (exclusions apply). |
| Module 10: Introduction to Google Ads |
Creating Your Firs Gooogle Ads Account. Understanding the Google Ads Account Hierarchy. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns. Understanding Network Settings. Location Targeting Configuring Location Targeting in Google Ads. Viewing Location Reports in Google Ads Understanding Advanced Location Options. Setting and Configuring Languages. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads. Finding Your Hourly Reports in the Google Ads Interface. Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit. Bidding Strategies: Target Search Page Location. Target ROAS Target CPA. Target Outranking Share. Maximize Clicks. Enhanced CPC Bidding. Manual CPC Bidding. Campaign Start and End Dates. Introduction to Dynamic Search Ads!. Understanding Sitelink Extensions. Callout Extensions. Call Extensions. Structured Snippet Extensions. App Extensions. Message Extensions. Location Extensions. Promotion Extensions. Price Extensions. Understanding Ad Rotation Settings. The Basics of Ad Scheduling. Understanding the Basics of Device Targeting. Understanding Campaign URL Options. Quiz : How Well Do You Know Your AdWords Basics? |
| Module 11: Structuring Your Ad Groups Like A Professional |
Ad Group Structure Basics and Organization. Ad Group Structure Ideas. Creating Our First Ad Group in Google Ads. |
| Module 12: How To Write Killer Ads in Google Ads! |
The Anatomy of Google Text Ads Compliance in Google Text Ads. Requesting a Manual Review of Your Ads and Expediting the Process. Best Practices for Successful Text Ads. Real Life Case Ad Copy Case Study: Medical Equipment Company. The BJ Fogg Behavioral Model. Creating Our First Ad in Google Ads. Quiz : Testing Your Ad Writing Skills |
| Module 13: Setting Up Your AdWords Billing |
Configuring Your Billing Details in Google Ads. |
| Module 14: Keywords in Depth – The Heartbeat of Your Account |
Keyword Basics: Keywords vs Queries. The Basics of Keyword Research. The Basics of Keyword Planning. The Basics of Keyword Organization. Keyword Match Types: Broad Match. Broad Match Modified. Phrase Match. Exact Match. Negative Match. Using the Search Term Report to Find Negative Keywords. Understanding Negative Keyword Lists. Traffic Sculpting: Negative Keywords at the Ad Group Level. Adding Negative Keywords at The Ad Group Level . Traffic Sculpting Using OPTMYZR. Keyword Bidding Basics: Setting Your Initial Max CPC Bids. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete. Using Additional Research Tools to Get Negative Keyword Ideas. Using the Google Keyword Planner. Keyword Planning: The 6 Main Ways People Communicate With Search Engines. Understanding the Buyer Funnel. What Keywords Can Teach Us About Buying Intent. Using SEM Rush to Get Volume and Cost Estimates. Using SEM Rush to Get Keyword Ideas from Your Competitors. Using Google Keyword Planner to Get Volume & Cost Estimates. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes. Formatting Keywords in Excel. Using Pivot Tables to Visualize Your Campaign Structure. Using Mergewords to Generate Keyword Lists. Quiz : Understanding Keywords. |
| Module 15: Account Structure – How To Structure Ad Groups Like A pro |
Account Structure: How To Create A New Ad Group Within Your Campaign. Importing Your Keyword Lists From Excel Into Your New Ad Group. Creating Multiple, Relevant Ads For Your New Ad Groups. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign. |
| Module 16: The Incredible Dynamics Of The AdWords Auction |
Introduction To The AdWords Auction. Understanding Quality Score: Click Through Rate And Ad Relevancy. Understanding Quality Score: Landing Page Quality. Understanding Ad Rank and How It Is Calculated. When You Could Ignore Low Quality Scores (and when you can’t!). Work on Live Projects |
| Module 17: Expanding And Refining Your Campaigns |
Navigating The AdWords Dashboard. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns. Editing The Essential Campaign Settings. Create New Campaigns That Will Improve Your Results. How To Use Your Website To Make The Best Campaigns Possible. Set Up Powerful Custom Schedules For Your Campaigns. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules. |
| Module 18: Negative Keywords – Your Greatest Ally |
Understanding Negative Keywords In-Depth. Using Broad, Phrase and Exact Match With Your Negative Keywords. Adding and Removing Negative Keywords and Negative Keyword Lists. |
| Module 19: Making Your Ads Unstoppable With Multiple Ad Extensions |
Introduction To Ad Extensions. The Benefits Of Using Ad Extensions. Different Types Of Ad Extensions and Best Practices. Adding Sitelink Extensions. Configuring Your Sitelink Extensions For The Best Results. Adding Callout Extensions And Phone Extensions. |
| Module 20: Remarketing – Your Secret Weapon To Converting Like A Boss |
The 5 Primary Forms Of Remarketing. Realizing The Benefits And Importance Of Remarketing. How To Create And Add Your Remarketing Tag. Creating Your First Remarketing Audience. Configuring Your Remarketing Campaign Settings. |
| Module 21: Keeping Track Of Profits With Conversion Tracking |
Understanding The Basics Of Conversion Tracking. Exploring The Different Conversion Actions Visitors Take On Your Site. Setting Up Conversion Tracking For Form Submissions. Generating And Installing Your Conversion Tracking Tag. Understanding The Basics Of Phone Call Tracking. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data.</span. |
| Module 22: Profitable Bidding Strategies |
Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction. How To Mathematically Calculate ROI and ROAS. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value. Calculating Profitable Keyword Bids Based On Revenue Per Click. |
| Module 23: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed |
Introduction To AdWords Scripts – What Are Scripts? Bidding To Average Position AdWords Script. Work on Live Projects |
| Module 24: INTRO TO FACEBOOK MARKETING |
Learn How I Get $0.01 Likes and Clicks that Lead to Sales with this Course! Basics of Facebook Ads. How to Create a Sales Funnel on Facebook – CREATE YOUR OWN NOW! |
| Module 25: FACEBOOK PAGE |
Facebook Profile VS. Facebook Page. How to Create and Optimize a Facebook Page. Basics of Facebook Ads. How Do I Claim My Vanity URL on Facebook. Top 5 SEO Tips for your Facebook Page. Why Keyword Research is CRUCIAL! How to Use Keywords in your Facebook Page Description. What Makes your Facebook Page Awesome? How to Install Facebook Apps + Best Facebook Page Apps. |
| Module 26: FACEBOOK ADS |
Marketing 101 + The Ultimate Ad Hack. Facebook Ads Funnel – PDF. The Ultimate Guide to Creating Facebook Ads by – PDF. Step 1 of Facebook Ads – CAMPAIGN. Steps 2 of Facebook Ads – AD SET. Step 3 of Facebook Ads – AD. The 4 Elements of a Perfect Facebook Ad – PDF. Budgets, Bidding & Schedules for Facebook Ads – PDF. A/B Split Testing 101. 70%-20%-10% + Create Post Engagement Ads. Using the “Create A/B Test” at the Campaign Objective Level in Facebook. Split Test Images with Carousel Ads. List of Cheapest Countries for Facebook Ad Clicks. How to Create Facebook Page Like Ads Targeting Cheap Countries. How to Create a Viral Video. |
| Module 27: FACEBOOK PIXEL |
Facebook Pixel, Standard Events, and Custom Conversions. How to Install the Facebook Pixel in 2019. Facebook Pixels: What do you want to track? Facebook Audiences and Targeting – PDF. The BEST Lookalike Audience HACK. Standard Events or Custom Conversions? Did you install the Facebook Pixel in 2015 or before? HOW TO CONVERT TO THE NEW! |
| Module 28: Types of Facebook Ads – IN DEPTH ANALYSIS |
Lead Generation Ads. Use the Facebook Pixel for Remarketing/Retargeting Ads. Catalog Sales / Dynamic Ads. INSTAGRAM ADS on FACEBOOK! Advanced Instagram Guides. Local Business Ads on Facebook (Brick & Mortar Businesses) – PDF. Facebook Messenger – PDF. Messenger Chat Bots Ultimate Guide. Facebook Offers and Facebook Offer Ads – PDF. “Click to Call” or “Call Now” Facebook Ads – PDF. How to Use Facebook LIVE – PDF |
| Module 29: FACEBOOK ENGAGEMENT |
Facebook Engagement – PDF. Facebook Videos – PDF. Mastering the Facebook Algorithm – PDF. Social Media Posting Calendar – Planning is Your Key to Success! |
| Module 30: FACEBOOK REPORTING & INSIGHTS |
What is Ad Relevance + How to Increase It — PDF. Facebook Tracking + Reporting — PDF. Learn the Power of Facebook Insights. Audience Insights. |
| Module 31: Social Media Marketing |
Why is Social Media Marketing Important? What Content Should I Share? Social Media Management Tools: How to Cut Posting Time in Half. Want to learn more about Social Media Marketing? |
| Module 32: Common Facebook FAQs |
HOW TO BUILD SUCCESSFUL FACEBOOK ADS. ADVANCED CONVERSION ADS. HOW TO SCALE YOUR FACEBOOK ADS. SPLIT TESTING FACEBOOK ADS. HOW TO GET INSTAGRAM FOLLOWERS. ADVANCED LOOKALIKE AUDIENCES. ADVANCED INSTAGRAM ADS. ADVANCED AUDIENCE INSIGHTS. ADVANCED FACEBOOK REPORTING. ANALYTICS VS REPORTING. HOW TO SHARE ASSETS ON FACEBOOK. DYNAMIC CREATIVES 101. FACEBOOK EVENTS. DYNAMIC LANGUAGE OPTIMIZATION. ADVANCED CUSTOM AUDIENCES. ADVANCED DETAILED TARGETING. ADVANCED FACEBOOK AD BIDDING. WATCH ME CREATE A NEW AD ACCOUNT & PIXEL. CUSTOM CONVERSIONS VS STANDARD EVENTS. Facebook Groups 101. How to Remedy a Flagged Ad Account. How to Target a Specific OS and/or Device via Detailed Targeting. How to Create a Value-Based Lookalike Audience. Offline Events – PDF. How to Install A Facebook Pixel on a WordPress Website. What is Facebook “Test & Learn”? What is Facebook Creative Hub? Advanced Product Catalog + Catalog Sales Ads. The Ultimate Facebook Page Guide. |
| Module 33: Business Manager + How to Start a Facebook Ad Agency / Business |
How to Get Marketing Clients. The Complete Facebook Business Manager Guide — PDF. Pages in Business Manager. Ad Accounts in Business Manager. WATCH US: Add an employee to my Facebook Business Manager. Marketing Ad Agency Proposal and Contracts |
| Module 34: A Complete Introduction to Instagram Marketing. |
Instagram Marketing Course Introduction. Establishing Your Instagram Account. Your Instagram Starter Mission! Instagram Marketing Module 1 Quiz. |
| Module 35: Setting Up Your Optimized Power Account on Instagram. |
Choosing the Perfect Instagram Handle / Username. Choosing the Right Instagram Name. Perfecting your Instagram Display Picture. Optimizing Your Instagram Bio. Creating your Instagram Account Call-to-Action (CTA). Setting up your Instagram Power Account Quiz. |
| Module 36: Creating the Ultimate Instagram Content Game Plan |
Photo Licensing and Image Ownership. What to post on Instagram (Theme and Purpose). The Best Times to Post on Instagram?. How to Post Media on Instagram. Increasing your Image and Video Exposure. Creating the Ultimate Instagram Content Game Plan Quiz. |
| Module 37: Creating Business & Making Money from Your Instagram Account |
Instagram Mindsets: Building Trustworthy Long Term Relationships. Instagram Process for Converting Followers to Customers. CTA 1: Converting Followers to Website Visitors. CTA 2: Converting Website Visitors to Email Addresses. CTA 3: Converting Emails, and Instagram Followers to Sales. Interview with Ben Altman – How to make thousands of dollars from your Emails. Creating Business from Your Instagram Followers Quiz. |
| Module 38: BONUS Apps, Tricks, and Strategies for increasing your results |
Instagram App, Trick, and Strategy 1: Instant Social Proof. |
| Module 39: Instagram Stories and Your Business! |
Bonus module on Instagram Stories and YOUR business. Introduction to Instagram Stories. Creating Your Own Instagram Story. Instagram Story Tips. My Story. Instagram Live. Successful Instagram LIVE Replay. |
| Module 40: Bonus Lectures |
Introduction to IGTV. IGTV Walk Through. Two examples of how brands are utilizing IGTV. Uploading an IGTV Video to your Channel. Instagram Live. |
| Module 41: Introduction to Instagram Ads for Business |
Introduction to Instagram Ads. Getting into the Right Mindset to Crush Instagram Ads. A Walk Through on How To Run Ads Using the Facebook Ads Manager. |
COURSE MODULE:
Digital Marketing |
|
| Module 1: INTRODUCTION TO SEO |
|
| Module 2: KEYWORD RESEARCH AND COMPETITIVE ANALYSIS |
|
| Module 3: ON PAGE OPTIMIZATIONS |
|
| Module 4: OFF PAGE OPTIMIZATIONS |
|
| Module 5: SITE DESIGN & ARCHITECTURE, TECHNICAL SEO |
|
| Module 6: LOCAL SEO |
|
| Module 7: SEO SITE AUDITS |
|
| Module 8: CRITICAL ALGORITHM UPDATES & SEO TRACKING |
|
| Module 9: Creating and Setting Up Our First Google Ads Account |
|
| Module 10: Introduction to Google Ads |
|
| Module 11: Structuring Your Ad Groups Like A Professional |
|
| Module 12: How To Write Killer Ads in Google Ads! |
|
| Module 13: Setting Up Your AdWords Billing |
|
| Module 14: Keywords in Depth – The Heartbeat of Your Account |
|
| Module 15: Account Structure – How To Structure Ad Groups Like A pro |
|
| Module 16: The Incredible Dynamics Of The AdWords Auction |
|
| Module 17: Expanding And Refining Your Campaigns |
|
| Module 18: Negative Keywords – Your Greatest Ally |
|
| Module 19: Making Your Ads Unstoppable With Multiple Ad Extensions |
|
| Module 20: Remarketing – Your Secret Weapon To Converting Like A Boss |
|
| Module 21: Keeping Track Of Profits With Conversion Tracking |
|
| Module 22: Profitable Bidding Strategies |
|
| Module 23: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed |
|
| Module 24: INTRO TO FACEBOOK MARKETING |
|
| Module 25: FACEBOOK PAGE |
|
| Module 26: FACEBOOK ADS |
|
| Module 27: FACEBOOK PIXEL |
|
| Module 28: Types of Facebook Ads – IN DEPTH ANALYSIS |
|
| Module 29: FACEBOOK ENGAGEMENT |
|
| Module 30: FACEBOOK REPORTING & INSIGHTS |
|
| Module 31: Social Media Marketing |
|
| Module 32: Common Facebook FAQs |
|
| Module 33: Business Manager + How to Start a Facebook Ad Agency / Business |
|
| Module 34: A Complete Introduction to Instagram Marketing. |
|
| Module 35: Setting Up Your Optimized Power Account on Instagram. |
Setting up your Instagram Power Account Quiz. |
| Module 36: Creating the Ultimate Instagram Content Game Plan |
|
| Module 37: Creating Business & Making Money from Your Instagram Account |
|
| Module 38: BONUS Apps, Tricks, and Strategies for increasing your results |
|
| Module 39: Instagram Stories and Your Business! |
|
| Module 40: Bonus Lectures |
|
| Module 41: Introduction to Instagram Ads for Business |
|
